Too often people shop with their eyes, not with their feet. That’s to say, they go for a shoe that simply looks good, or that they have always gone for, instead of one that may be better suited for their run style, gait and so on.
The right shoe feels like a second skin. Just like Cinderella sliding into her slipper, the perfect shoe makes dreams come true. Fairy tales aside, the right shoe is the one that:1. Gives you little or no pain on the run or afterwards2. Helps you get closer to your goals, whatever they may be3. Looks great – a lot of research suggests that if you think you look good, you perform better
You can run a marathon in the right shoe, and afterwards still not want to take it off. That’s how you know you’ve chosen well: a shoe that feels right both on the run and after it.
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