Lagos State Football Association (LSFA) has charged media officers of participating clubs in the 2026 Lagos State Challenge Cup, popularly known as the Lagos FA Cup, to uphold professionalism, diligence, and collaboration in the discharge of their duties.
The charge was given during a media training seminar titled “The Role of Football Club Media Officer”, held on Tuesday as part of activities leading up to the prestigious competition.
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Speaking at the seminar, respected sports journalist Toye Ibitoye emphasised the critical role media officers play in shaping the image and success of their clubs. He urged participants to project their teams positively and leverage partnerships across various media platforms for wider visibility.
“Media officers are central to the growth of any club. Clubs that undermine this role do so at their own peril. We expect professionalism and dedication in projecting players, coaches, and clubs to the global audience,” Ibitoye stated.
Also speaking, Chisom Mbonu highlighted the importance of consistency and focus in modern football media operations, noting that the digital era has made media visibility a key driver of club recognition.
She further called on club owners to provide the necessary support systems to enable media departments to function effectively.
“This is a digital age where visibility defines relevance. Media officers must remain consistent and see this tournament as an opportunity to promote their clubs,” she said.
In the same vein, accomplished journalist John Joshua stressed the need for collaboration within the media ecosystem. He encouraged media officers to work closely with online platforms, traditional media, broadcasters, and content creators to amplify their reach.
“The era of working in isolation is gone. Collaboration is key in today’s fast-paced media environment. Media officers must extend their stories beyond their platforms to gain wider coverage,” he noted.
Participants at the seminar commended the Lagos FA for the initiative, describing it as timely and impactful in preparing them for the challenges ahead.
The 2026 Lagos FA Cup is set to kick off on Sunday across designated centres in the state, with a total of 77 clubs participating. This includes 69 teams in the male category and 8 teams in the female category.
The tournament draw was attended by an array of stakeholders, including traditional rulers, club owners, football administrators, ex-internationals, coaches, journalists, and members of the Lagos State Football Association board.
The LSFA remains committed to enhancing football development in the state through capacity building and professional standards across all facets of the game.
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