After a summer in which football once again captured the attention of the world, LALIGA welcomes the start of the 2026/27 season with the return of a competition that once again brings together some of the world’s finest players while reaffirming its commitment to talent, competitiveness and innovation.
The FIFA World Cup once again demonstrated LALIGA’s importance within the global football landscape. A total of 24 of the 52 players who featured in the Final belonged to LALIGA clubs during the tournament, reinforcing the competition’s position as the stage where many of the stories that shaped this summer’s World Cup continue. World champions, emerging talents and many of the tournament’s standout performers will once again compete every weekend in LALIGA EA SPORTS and LALIGA HYPERMOTION.
This prominence reflects a model built on talent development, competitiveness and the continuous work carried out by clubs season after season. An ecosystem that has established LALIGA as one of the world’s leading football competitions while continuing to shape the future of the game through innovation, technological advancement and the ongoing professionalisation of the competition, both on and off the pitch.
Welcome to our Fútbol
Under the Welcome to our Fútbol campaign, LALIGA celebrates the beginning of the 2026/27 season by highlighting everything that makes football in Spain unique: the excitement of returning to the stadium, historic rivalries, the emergence of new talent every season, the passion of supporters and the stories that make every matchday unforgettable.
As the centrepiece of the campaign, LALIGA will launch a new audiovisual spot to mark the start of the season. Together with a range of creative assets tailored for digital platforms, broadcasters, partners and LALIGA’s own channels, the campaign will invite fans around the world to once again experience our football.
A competition that continues to look to the future
The 2026/27 season will also feature the PUMA STELLAR NITRO™ as LALIGA’s official match ball. The new ball will accompany clubs and players throughout the competition, featuring a design created for the new season that reinforces LALIGA’s visual identity on the pitch. The partnership between LALIGA and PUMA thus continues to play an important role in the competition’s image and in one of its most recognisable elements: the official match ball.
About LALIGA
LALIGA is the world’s largest football ecosystem. It is a private sports association comprising the 20 clubs of LALIGA EA SPORTS and the 22 clubs of LALIGA HYPERMOTION, responsible for organising Spain’s professional football competitions.
With more than 258 million followers across 16 social media platforms in 20 different languages, LALIGA has one of the largest international footprints in world sport, operating in 35 countries through eight international offices.
LALIGA also carries out its social responsibility initiatives through the LALIGA FOUNDATION and became the first professional football league in the world to establish a competition for footballers with intellectual disabilities: LALIGA GENUINE Moeve.
