Home Sports News UFC President hails Jorge Masdival revenue influence despite defeat to Kamaru Usman

UFC President hails Jorge Masdival revenue influence despite defeat to Kamaru Usman

Dana White, President of the Ultimate Fighting Championship (UFC), has lauded Jorge Masvidal for his part in the headline UFC Fight Island clash with the winner, Kamaru Usman pulling in a whopping 1.3million pay-per-view buys in the success of UFC 251.

Masvidal was a breakthrough star in 2019 after winning three straight feats through knock-out while also claiming the BMF title.

The mixed martial arts company’s maiden show since lockdown on Sunday was justification for their massive investment in securing four behind-closed-doors events on the island in Dubai in Masvidal’s highly-anticipated last-minute challenge of Usman, which headlined a card with two other title fights and a host of other high-quality match-ups.

UFC President White highlighted Masvidal’s key role in the event’s success in and overall popularity in the post-fight press conference, calling the welterweight standout a ‘star’ as he stepped in following six days-notice to challenge Usman for the welterweight title to rescue the main event after Brazilian Gilbert Burns was forced to pull out having tested positive for Covid-19.

“I said it to you guys the other night when you put on a fight, a successful promotion of an event, it’s a big melting pot of different things,” White explained. “Fight Island was a massive star in this thing. Masvidal is a massive star. Obviously, Usman, the champion and a guy that we’re all start to realize is tough to beat and a great card underneath.”

The positivity around how the event played out were sentiments echoed by White ahead of the next three yesterday and the next two Saturdays on 18 and 25 July.

“It all came together perfectly. It was a major success. Everybody’s healthy. It’s all good. Literally, not one negative thing that I could point out. It was a very successful event,” White added, “We’re happy. The thing killed it across the board in every way you could possibly kill it. It was awesome. The thing did really well.”

UFC 251 reportedly secured 900,000 pay-per-view buys in the United States and totaled 1.3m when including international sales.