In a bold declaration that has excited football administrators and kit collectors alike, the Chairman of Owu Sportswear, Barrister Tunji Brown, has asserted that the newly unveiled Smart City 2025/26 football jersey matches the highest global standards — comparable even to those worn by elite European clubs such as Real Madrid.
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His remarks came during a well-attended retreat with distinguished members of the Nigeria Licensed Commercial Marketers Association (NALCOMA) and key stakeholders in the Nigerian sportswear and football industry.
Addressing delegates, Brown described the Smart City 2025/26 jersey as “of the highest quality and the best in the country,” stressing that its craftsmanship, fabric integrity and performance features rival those of top flight football kits globally.
He emphasised that the indigenous product’s innovative materials and design now stand shoulder-to-shoulder with premium international kits.
Owu Sportswear has steadily risen as one of Nigeria’s foremost sportswear manufacturers, with a legacy of producing bespoke football jerseys and athletic wear for local clubs, academies and national teams.
Over the years, the company has supplied kits to more than a dozen Nigeria Premier Football League teams, various lower-tier sides, numerous academies, and even some national team outfits — work that has helped cement its reputation on the domestic scene and beyond.
At the heart of Owu’s recent success has been the use of high-performance meshed jacquard fabrics that are moisture-wicking, lightweight and durable — characteristics one would expect from elite European jerseys used in competitions at the highest levels.
These innovations were on full display when Owu showcased its latest kits alongside samples from top European clubs to demonstrate comparable quality standards.
Brown’s speech comes at a time when local production is gaining renewed focus in Nigerian sports and fashion, buoyed by calls to reduce dependence on imported goods.
His confidence in Owu’s products reflects not just pride in local craftsmanship but the tangible progress the company has made in competing with global brands on performance and style.
Stakeholders at the retreat responded with optimism, praising the strides Owu has made in elevating the quality of Nigerian-made sportswear — a boost, they said, not just for football clubs but for the country’s broader creative and manufacturing industries.
Many believe that if current growth and innovation continue, Nigerian sportswear could soon carve out a notable presence on the international stage.
