Home Nigeria Football League GTI Asset Management, NFF Forge Strategic Partnership To Elevate FA Cup

GTI Asset Management, NFF Forge Strategic Partnership To Elevate FA Cup

Investment Banking Firm to Enhance Commercial Value and Management of Historic Tournament

In a groundbreaking move to revitalize Nigeria’s oldest domestic club competition, GTI Asset Management and Trust Limited, a leading investment banking firm, has entered into a strategic partnership with the Nigeria Football Federation (NFF) to enhance the efficient management of the FA Cup.

The partnership is poised to elevate the commercial value of the FA Cup, fostering increased sponsorship from Corporate Nigeria and Multinationals.

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This collaboration is pivotal for the development of a tournament that has historically played a unifying role among football enthusiasts in Nigeria.

Originating in 1945, the FA Cup stands as the primary single-elimination football tournament in Nigeria, featuring over 2,000 teams from the 774 local governments across the Federation and the Federal Capital Territory (FCT).

GTI’s entry into Nigeria’s football ecosystem in 2022, marked by a strategic partnership with the Nigeria Premier Football League (NPFL), demonstrated the financial institution’s commitment to the comprehensive restructuring of the elite league.

This commitment has now extended to a partnership with the NFF, further solidifying GTI’s influence in shaping the landscape of Nigerian football.

Ibrahim Musa Gusau, President of the NFF, commended GTI Group for their contributions to the NPFL and expressed optimism about the positive impact of the new partnership on the development of the FA Cup.

Dr. Mohammed Sanusi, NFF General Secretary, highlighted the potential of the partnership to robustly improve the country’s football economy and revive the glory days of the Federation Cup.

GTI’s Group Managing Director, Abubakar Lawal, affirmed that the firm’s expertise and experience will enhance the management of the FA Cup, with plans to elevate the structure and prize money starting from the 2023/2024 edition.

Lawal also called on the investing public to consider supporting football development through The Nigeria Football Fund (TNFF), a registered entity with the Securities and Exchange Commission (SEC) driving football development in the country.