For three days in London, the beautiful game met the beautiful blend. Chivas Regal, the iconic Scotch whisky known for its “I Rise, We Rise” ethos, brought together some of Nigeria’s most influential voices in culture and entertainment for a football experience that was as much about community as it was about celebration.
From October 24 to 26, 2025, Chivas hosted brand ambassadors M.I Abaga, Do2dtun, Efa Iwara, and Excel Joab on an unforgettable trip designed to capture the true essence of what happens when football, culture, and craft collide. The purpose of the visit was to show how matchday moments can be elevated and how whisky can be part of the football conversation when done the Chivas way.
A standout moment of the experience was the private tour of the Emirates Stadium. The ambassadors explored iconic areas including the players’ tunnel, trophy room, dressing rooms, and pitchside views, each revealing another layer of Arsenal’s rich heritage. They also witnessed the squad training up close ahead of the match – an unforgettable, behind-the-scenes glimpse into the club’s preparation. Everything captured along the tour feeds into a series that brings to life the dynamic space where culture and football meet.
Back at the Chivas Box, the ambassadors engaged in conversations and reflections that deepened their connection to the experience. Through interviews, candid discussions, and shared moments, the group bonded over the significance of being in a space that has shaped generations of football fans.
The matchday delivered the most anticipated moment of the trip. M.I Abaga, Do2dtun, Efa Iwara, and Excel Joab watched Arsenal take on Crystal Palace live for the first time. From the Chivas Box, they witnessed top players including Bukayo Saka, Declan Rice, and Victor Gyokeres perform in a tightly contested game. During halftime, the ambassadors met Arsenal legend Ian Wright in a brief but inspiring encounter that reinforced the spirit of ambition and shared success.
Arsenal’s 1–0 victory brought the stadium to life and the Chivas Box joined in the celebration. The atmosphere was filled with excitement, connection, and the joy of experiencing live football at one of football’s most iconic grounds.
It was a powerful reminder that football is not just watched, it is lived. Through this experience, Chivas continues to show how football culture can be elevated with refinement, unity, and the craftsmanship that defines the brand.
Drink Responsibly. 18+
#ChivasxArsenal #ChivasRegalNG #IRiseWeRise #ChivasRega
About Pernod Ricard Nigeria
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits.
Pernod Ricard holds a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Imperial Black Whisky, Absolut Vodka, Ballantine’s Blended Scotch Whisky, Chivas Regal, The Glenlivet Scotch Whisky, Inverroche Gin, Olmeca Tequila, Malibu Liqueur, and GH Mumm Champagne.
About the Chivas Regal
Founded in 1786 and produced at the historic Strathisla Distillery in Speyside, the oldest working distillery in the Scottish Highlands – Chivas Regal embodies over two centuries of Scotch whisky craftsmanship. As a leading name in blended Scotch, Chivas is renowned for its signature smoothness, achieved through expert blending of high-quality single malt and grain whiskies sourced from across Scotland. Each expression in the Chivas range is a testament to the skill of our master blenders, combining rich Speyside character with exceptional depth and balance.
At the heart of Chivas is a simple but powerful belief, success isn’t a personal journey but it’s a shared celebration. That’s the spirit of the brand’s campaign, “I Rise, We Rise”. Today’s achievers don’t just rise alone – they bring others up with them. Because when one of us rises, we all rise.
For more information, visit chivas.com or follow us @ChivasRegalng and #ChivasRegalNG #IRiseWeRise
