A renowned boxing promoter, Daniel Brosu has charged Nigeria’s sports top shots, officials and everyone in position of authority to ensure lthat the country’s talents get opportunities to showcase their ability, in order to gain exposure, Sports247 reports.
Brosu, who is the founder of XTRM Promotions, emphasized that such exposure becomes possible only through regular competitions at home and abroad, without which Nigerian athletes would not be good enough to compete internationally.
The outspoken licensed boxing promoter and young entrepreneur also called on governments at all levels in Nigeria to prioritise policies that are consistent with private innovation and encourage enhanced development of sports.
He stressed that sports can become one of Nigeria’s significant non-oil revenue generators, hence his charge for sports practitioners, followers and administrators to look beyond entertainment values and fashion out business angles in the sector.
“I was under the impression that Nigeria had already recognised the influence of entertainment, as evidenced by our music industry. The demand for hospitality is generated by sports. It is also responsible for the growth of airline traffic.
“Music already has the audience. Sports need structure; put them together, and you create jobs, tourism, and global visibility. Nigeria doesn’t lack talent. Sponsorship is attracted to it,” said Brosu.
The slap power sport expert, who has organized various events and competitions, pointed out that people in many developing countries still take sports as leisure alone, while those in advanced nations see it as a money-spinning industry.
While pointing out that, since over 60% of Nigeria’s entire population are people aged below 30, government should realise that mixing sports with entertainment and business would create an economic boom.
“That is not just statistics; it’s a workforce waiting for direction. Through Game On Football and combat sports initiatives like ‘9JA SLAP’ and ‘BEATDOWN,’ we see raw talent daily. But talent without exposure and refinement remains local.
“Talent without exposure is unfit for global competition. Saudi Arabia used events under Riyadh Season to create global attraction. Sports became a spectacle. Spectacle became tourism. Tourism became revenue. Nigeria can do the same,” Brosu posited.
