Football stepped into its most stylish form as Chivas Regal, the world’s iconic blended Scotch whisky, hosted an exclusive matchday experience that celebrated football passion, lifestyle, and the collective spirit of football fandom.
The Chivas Watch Party brought together football lovers, cultural tastemakers, and stylish fans for a one-of-a-kind celebration that redefined the matchday experience, the Chivas way.
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The event featured an experience where football culture and modern luxury collided. Guests arrived in style through a Red Carpet Regal Fashion Runway entrance, setting the tone for a night that blended passion, lifestyle and sophistication.
Adding to the night’s excitement, guests showcased their “Regal Jersey Style” on the Chivas Fashion Runway, with prizes for the Best Dressed Male and Female, including a Chivas-branded merch, personalised bottle of Chivas 12, and an exclusive table at the next watch party.
Welcomed by Chivas hostesses styled as referees, attendees checked in by identifying with the team they supported. Every detail, from the curated setup inspired by the brand tagline “I Rise, We Rise”, to the immersive and engaging fan zones and mixology lounges, captured the heartbeat of the game in true Chivas fashion.
The evening’s atmosphere was elevated by live commentary from Chuey Chu, Ibo Blondie, and veteran sports broadcaster Mozez Praiz, delivering a dynamic half-time banter session that blended humour, analysis and insights.
And as the final whistle blew, the celebration continued with an Afterparty featuring DJ Geelincon and electrifying live sets, a toast to ambition, excellence, and the joy of collective success.
The Chivas Watch Party embodied everything the brand stands for community, elevated moments, and collective success. It was about the blend of people, culture, and the smooth taste of Chivas Regal that turned every moment into something worth raising a glass to, because at Chivas, when one of us rises, we all do.
Drink Responsibly. 18+.
#ChivasBIGWatchParty #IRiseWeRise #ChivasxArsenal #ChivasRegalNG
About Pernod Ricard Nigeria
Pernod Ricard Nigeria is the local affiliate of Pernod Ricard, a global leader in wines and spirits.
Pernod Ricard holds a comprehensive portfolio of premium and luxury brands, with 16 out of the top 100 spirit brands in the world, including Jameson Irish Whiskey, Beefeater Gin, Martell Cognac, Seagram’s Imperial Blue Whisky, Imperial Black Whisky, Absolut Vodka, Ballantine’s Blended Scotch Whisky, Chivas Regal, The Glenlivet Scotch Whisky, Inverroche Gin, Olmeca Tequila, Malibu Liqueur, and GH Mumm Champagne.
About the Chivas Regal
Founded in 1786 and produced at the historic Strathisla Distillery in Speyside, the oldest working distillery in the Scottish Highlands – Chivas Regal embodies over two centuries of Scotch whisky craftsmanship.
As a leading name in blended Scotch, Chivas is renowned for its signature smoothness, achieved through expert blending of high-quality single malt and grain whiskies sourced from across Scotland. Each expression in the Chivas range is a testament to the skill of our master blenders, combining rich Speyside character with exceptional depth and balance.
At the heart of Chivas is a simple but powerful belief, success isn’t a personal journey but it’s a shared celebration. That’s the spirit of the brand’s campaign, “I Rise, We Rise”. Today’s achievers don’t just rise alone – they bring others up with them. Because when one of us rises, we all rise.
For more information, visit chivas.com or follow us @ChivasRegalng and #ChivasRegalNG #IRiseWeRise
